Customer Review:
This is really a wonderful book, but I think the title misleads a lot of people. Not only is this book great for comedy writers, but it's also just as good for comics of all types. Even if you're simply hoping to become a more humorous person in general, this book will for sure help you. I am more... more info
Customer Review:
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend... more info
Customer Review:
The finest, most complete book on our business. It has helped me more than any resource I've ever used. Who says a textbook has to be dull? You'll never get bored reading this "how to" book delightfully supplemented with sports stories, cartoons, statistics and one-liners---all from a man who knows... more info