Customer Review:
The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best.
Customer Review:
It is the most straight forward book if you are looking to succed a professional agreemnet with a sponsor or looking for the issues that you must think when preparing a sponsorship plan. Easy to read and with many details.