Customer Reviews:

Avg. Customer Rating: 4.8 / 5.0

The Platinum Rule is solid material and a great read!:

Over the years there have been many books written to explore human personality, some by academics and some by laymen. This work stands out among them as a superior learning tool written by two academically trained experts who are also actual practitioners of their messages. It is solid material and a downright good read. Dr.s Tony Alessandra and Michael O?Connor are the leading authorities alive today on the subject of Behavioral Styles. Alessandra is a professional speaker and trainer who has... more info

There is another dimension.:

"As Chairman of the Bethel Institute, I recommend The Platinum Rule by Dr. Tony Alessandra, my clients all find it to be most useful. However, there is another dimension I'd like to suggest. I have six adult children and each is married. I have given the book to each one as a guide to a happier marriage. Tony has given us a tool to build relationships, understand ourselves, our partners and our children. Our most important and endearing relationships are at home. It seems appropriate to have a book of this... more info

Understanding Yourself Increases Your Sales:

This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After... more info

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