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In association with
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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
Author: Melvin Helitzer
Binding: Paperback
Published: 01 November, 1999
ISBN: 0963038729
$20.37
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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition
by: Melvin Helitzer
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Customer Reviews:
Avg. Customer Rating: 4.8 / 5.0 
excellent read: 
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
Up to date: 
Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.
One of ten best Business Books in 2000:
"The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."
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