Cradle to Cradle: Remaking the Way We Make Things

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Cradle to Cradle: Remaking the Way We Make Things

Author: William McDonough, Michael Braungart
Binding: Paperback
Published: 22 April, 2002
ISBN: 0865475873

$17.00


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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things
by: William McDonough, Michael Braungart

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Highly Recommended!:

This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like... more info

Change your way of thinking about progress:

"Cradle to Crade" is a fabulous book. Regardless of whether you agree with the authors' views, you will find excellent arguments, good research, and clear explanations from philosophical, historical, scientific, and business perspectives.

The upshot of the book is that humanity's whole philosophy of designing technology is destructive to the planet. What we need to do is realize that since the Earth is a closed system, we need to use industrial processes that both avoid toxifying the environment and... more info

Interesting ideas:

This book is a sometimes interesting, often meandering treatise on design. The authors, and American architect and a German chemist, have a very sincere desire to realign the world of design of objects and buildings so that they contribute to the betterment of the environment rather than destroy it. The title of the book "Cradle to Cradle" encapsulates their goal of designing objects that when they are no longer needed, naturally become useful inputs for the production of other objects rather than getting... more info


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