|
In association with
|
| ? |
The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
Author: Emanuel Rosen
Binding: Paperback
Published: 16 April, 2002
ISBN: 0385496680
$14.95
|
? |
The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
by: Emanuel Rosen
|
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0 
The authoritative guide on buzz marketing: 
To put it simply, buzz marketing is a technique of getting people to talk about your product and spread the word. Instead of purchasing an advertisement in print media and hoping that potential customers will read it, or purchasing expensive television ads, the basis of buzz is to get friends, experts or other "hubs" to recommend the product or at least to talk about it.
How successful is a correctly implemented buzz program? It continues to break sales records and speed the acceptance of new products in... more info
An intelligent look at word of mouth marketing:
First a disclaimer. Mr. Rosen offered to send me a copy of this book, based on my review of Gladwell's The Tipping Point. I didn't receive the copy, but purchased one after he spoke at a local bookstore. That said, this is a great marketing book. By honestly looking at the phenomenon of word of mouth, Mr. Rosen draws some valuable conclusions (see the other reviews for very indepth analyses). His case studies are very supportive of his thesis and I can say that the ones on Yomega, Trivial Pursuit,... more info
Interesting Stuff:
This is a wonderful book that goes into legitimate, real-life methods of how Word of Mouth(buzz) is created. A great read...The Anatomy of Buzz is full of interesting stuff for the general reader, but even more helpful for the businessperson, beginning marketer, advertising executive, etc., very thought-provoking.
Similar Products:
|
